The Arts & Culture Strategy Toi Moana has been formally adopted by Tauranga City Council and adopted in principle by Western Bay of Plenty District Council*.

The ambitious strategy, which provides a framework for arts and cultural events and initiatives in the western Bay of Plenty sub-region, contains six goals and 31 action points to be implemented within a three-year timeframe following adoption. It was developed by a steering group of local creative, education, business and iwi representatives.

During mid-November 2017, Creative Bay of Plenty (CBOP) presented at respective Council Community Committee meetings, at which both agreed to adopt the strategy to replace the 2013 Smart Arts Strategy. It was recognised that to grow in a transformational and sustainable way a revised plan needed to be in place.

To implement Toi Moana, CBOP will lead 14 cross-sector agencies that include local government, iwi, Tourism Bay of Plenty, the Incubator, Toi Ohomai and Priority One. Together they will deliver on the 31 identified actions over the next three years starting July 2018.

CBOP has also asked to include its submission in both Council’s Long Term Plans to resource their actions and to oversee and support the other lead agencies on all remaining actions. Public consultation on the respective Long Term Plans will commence in March 2018.

“We are delighted to have come this far and congratulate the sector and the Tauranga and Western Bay communities on completing what was truly a community led and engaged project that will now be community delivered,” says Michelle Whitmore, Chair of CBOP.

“Over 1000 people contributed to the strategy development which is the same number as Melbourne’s arts strategy, a significantly larger and truly aspirational cultural city of excellence.”

The adoption of the Arts & Culture Strategy is a significant milestone for the sector and community at large.

Creative Bay of Plenty would like to acknowledge all parties that contributed to the development of the Arts & Culture Strategy.

*subject to decisions made in terms of funding and actions being determined via the Long Term Plan process

Please see The Arts and Culture Strategy document as developed for the Tauranga and the Western Bay of Plenty Sub-Region available to download.

Timeline of next steps:

  • Dec 2017 - March 2018 - Creative Bay of Plenty to continue with business as usual - focus on advocacy and workshop delivery.
  • March / April 2018 – Public consultation of Creative Bay of Plenty's submission in both the Western Bay of Plenty District Council and the Tauranga City Council Long Term Planning.
  • July 2018 – Roll out of Arts and Culture Strategy by lead and support agencies until 2021. Discussions regarding the direction of the Arts & Culture Strategy past 2021 will be held with the sector, lead and support agencies as appropriate. Creative Bay of Plenty is to provide reporting on 6 monthly basis. This will be available from our website.

For further information, or if you have any questions, please email  

Download Background to the Strategy

Download Frequenty Asked Questions

Download Arts and Culture Strategy

Download Final Implementation Plan