My Art, My Values, My Brand: Understanding how to market yourself as a creative

Presented by: Creative Bay of Plenty

Do you understand how your values create your artistic identity and how this identity can be expressed through your online presence?

This two-part workshop series will be relevant to those wanting to promote themselves as creatives online, outside of more traditional avenues such as galleries and art shows.

The content will cover:
– Identifying your core values
– Looking at how your values align with your creative practice and identity
– Understanding what you are selling and who your audience is
– Creating your brand
– Reflecting your values and brand in your website and other online platforms

The workshops will include exercises, examples, case studies, and opportunities to ask questions in a small and supportive environment. It will be led by Liz Cooper, a curator, writer and consultant in the creative sector, and Elizabeth Wood, an experienced visual artist with expertise in marketing and online selling.

Note: The content in this workshop can apply to any creative across any artform: visual arts, music, literature, performing arts, craft, etc.

Find out more