Amanda Aitken 

Visual Arts

PROFILE

Amanda Aitken 

  • Photography
  • Visual Arts
  • Videography

Camera in hand or not, seeking light is an obsession of mine.  I’m drawn to finding beauty, clarity, connection and form. Capturing a story of unique visuals that are often observational and always impactful.

At the age of 14, I started in the photo lab printing in the days of film. That lasted 8 years and saw the emergence of the digital revolution. My professional photography career began in London in 2002 shooting homes for a marketing firm as Head Photographer for a team of up to 10 photographers – responsible for their creative performance and looking after high profile clients.

Since establishing back home in NZ in 2006, my work ethic is to constantly refine my craft, push creative boundaries and offer clients a positive, professional experience. Coming from a smaller city I’ve had to wear many hats – still camera, motion camera (often at the same time), creative director, producer (pre and post production), sound… all the extra jobs that large projects entail. Although I’m lucky enough to have contacts within the industry when a larger crew is needed, and often work with an assistant for efficiency. My calm manner and level head has proved worthy in times of pressure over the last 20 years shooting stills, and 7 years motion.

I really enjoy collaboration with clients and creatives, and aim to deliver over and above every time. But I’m just as happy exploring possibilities using my own initiative.

On a personal level, I enjoy whanau time with my husband and 2 girls. With a history of travel, diving the Red Sea in Egypt, swimming with Great Whites and hanging out of helicopters, I’m pretty tough, love adventure and always up for a challenge!

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Tauranga
Mount Maunganui

Interested in

  • Collaborations
  • Bookings
  • Commissions
  • Open to creative opportunities
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