A creative with a love for bold brands, I am a brand strategist and copywriter based in the Bay.

I’ve always loved telling stories – whether that was through pictures, dance, or written – and can often be found scribbling short stories about the people around me in coffee shops. That curiosity about what makes people tick has also led my love of words, because after all, it’s stories that connect us to one another as people.

My creativity has taken me from advertising agencies, where I worked on the likes of Tourism NZ and ANZ, to writing for magazines like OUR Place, to helping founders work out what makes their brand so special.

I have scooped up a pile of awards along the way, most recently with the team at Girls Get Off for our innovative branding approach, but it’s not the awards that make my work so rewarding. It’s the people I connect with, the ideas I get to explore, and the pride in seeing my words and creative out in the world.

If you’re seeking help making your brand bold, or connecting with people through words, I’m here to help.