Hello! I’m Michelle, the Founder and Lead Copywriter at Craft ‘n Connect.

I’m a passionate storyteller serving clients all over NZ. I love how powerful words are, in the way it connects one person with another. Craft ‘n Connect is all about helping businesses craft original and memorable copy that will create an impact.

We create connections between brands and audiences through human-centred copywriting. Communicating your offer effectively, writing with intention and ensuring your messaging aligns with your business goals are all essential to getting you results.

We also understand the significance of simplifying complex ideas or industry jargon for your target customers. All whilst ensuring your copy is SEO friendly, on brand, delighting readers and motivating your customers to take action.

Our key services include:
– Brand identities
– Content strategy
– Key/brand messaging
– Website copywriting
– Articles, editorial, interview-style pieces
– A dedicated content marketing partner

I have over twelve years of experience spanning across copywriting, digital marketing and project management roles for both corporate businesses and small advertising agencies & studios.

After graduating from AUT University in Auckland with a Bachelor of Communication Studies in 2010, I landed my first job at a recording studio. I was managing voiceover artists, sound designers and facilitating the production of radio ads, TVCs, TV series and films. This was a brilliant first role where I got to hone my project management and people skills in a dynamic, fast-paced and creative environment.

From there, I worked in various digital marketing and copywriting roles for both large businesses and agencies. My years of industry experience have led me to start my own business, Craft ‘n Connect in 2019, where I’ve been able to draw on my background and skills to build my own business.

Industries I have worked on include (but are not limited to) SaaS, agritech, UX design, product manufacturing, hospitality, supermarkets, education, retail, creative industries, beauty, lifestyle, tourism and more. We love helping businesses get their message across to their audience more effectively to create an impact and lead to conversions.

We’re proud to have worked with various brands on copywriting projects for many industries and mediums. A recent highlight would be working for a restaurant group that runs a Mediterranean restaurant, an Italian piazza and a boutique hotel all under one premise. This project gave us room for creativity and innovation to reinvent the wheel, come up with new overarching brand messaging that would encompass all three entities, as well as highlight what made each place special.

We’re excited to work with more businesses who are ready to breathe new life into their brand, so they start showing up with originality and authenticity, as well as connect with their ideal audiences in a way that will get them results.

If you are keen to collaborate, work with us or you simply would like to connect, get in touch with us at michelle@craftnconnect.co.nz
You can also scope us out on our website at: www.craftnconnect.co.nz | Instagram: @craftnconnect