Digital Marketing Kit – Artsy
What is it: Over 10 strategies across 3 marketing channels, written by experts in digital marketing and the arts world.
Why is it useful: Digital marketing is ever-evolving, and it plays an incredibly important role in our connected world. Regardless of whether your gallery is just starting out or has been in business for many years, it’s always a good time to think about digital strategy.
The Audience Connection
What is it: The Audience Connection works alongside cultural organisations to build and engage with their audiences via integrated and effective use of digital channels.
Why is it useful: They offer excellent online resources specific to digital marketing for the arts in New Zealand
Creative NZ Video Series
What is it: Creative NZ Video Series on optimising your online marketing.
Why is it useful: Teaching arts organisations to take advantage of the power of online marketing to attract new audiences and increase returns.
What is it: Later.com is an online resource and Instagram scheduling tool.
Why is it useful: Stay on top of the biggest Instagram marketing trends! From how to grow your Instagram following to new tools, latest developments, design and trends.