Digital Marketing

Digital Marketing Kit – Artsy

What is it: Over 10 strategies across 3 marketing channels, written by experts in digital marketing and the arts world.

Why is it useful: Digital marketing is ever-evolving, and it plays an incredibly important role in our connected world. Regardless of whether your gallery is just starting out or has been in business for many years, it’s always a good time to think about digital strategy.

Link: https://pages.artsy.net/rs/609-FDY-207/images/Digital-Marketing-Kit-Toolkit.pdf

The Audience Connection

What is it: The Audience Connection works alongside cultural organisations to build and engage with their audiences via integrated and effective use of digital channels.

Why is it useful: They offer excellent online resources specific to digital marketing for the arts in New Zealand

Link: http://www.audienceconnection.com/index.php/resources/ 

Creative NZ Video Series

What is it: Creative NZ Video Series on optimising your online marketing.

Why is it useful: Teaching arts organisations to take advantage of the power of online marketing to attract new audiences and increase returns.

Link: https://www.youtube.com/playlist?list=PL5BD757B21700ADD2  

Later.com

What is it: Later.com is an online resource and Instagram scheduling tool.

Why is it useful: Stay on top of the biggest Instagram marketing trends! From how to grow your Instagram following to new tools, latest developments, design and trends.

Link: https://later.com/blog/  

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