Digital Marketing Resources

Spruce up your online presence with these useful resources.

Photo: The Test Tube

A Step-by-step Guide To Hosting Meetings & Events With Zoom

What is it?
A practical step-by-step guide to setting up and hosting events and meetings with your audience

Why is it useful?
If you’ve heard all about virtual meetings, and hosting events online but have not been sure how or where to start, then this practical and in-depth step-by-step guide can help you set up your first virtual event or meeting space with Zoom.

Read it here

Tips On Hosting a Zoom webinar

What is it?
An in-depth look at the ins and outs of hosting a Zoom webinar (different to a Zoom meeting. Find out how below!)

Why is it useful?
If you need to host an online Zoom event where the attendees cannot see each other, and the host can manage the attendees – a webinar may be exactly what you’re looking for. Discover more below.

Read it here

Digital Marketing Kit – Artsy

What is it? Over 10 strategies across 3 marketing channels, written by experts in digital marketing and the arts world.

Why is it useful? Digital marketing is ever-evolving, and it plays an incredibly important role in our connected world. Regardless of whether your gallery is just starting out or has been in business for many years, it’s always a good time to think about digital strategy.

Find out more

The Audience Connection

What is it? The Audience Connection works alongside cultural organisations to build and engage with their audiences via integrated and effective use of digital channels.

Why is it useful? They offer excellent online resources specific to digital marketing for the arts in New Zealand.

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Creative NZ Video Series

What is it? Creative NZ Video Series on optimising your online marketing.

Why is it useful? Teaching arts organisations to take advantage of the power of online marketing to attract new audiences and increase returns.

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Preview

What is it? A drag and drop Instagram design app for curating the perfect Instagram feed.

Why is it useful? Upload a bunch of photos at a time, edit them, and then play around with your layout.

Find out more

Later.com

What is it? Later is an online resource and Instagram scheduling tool.

Why is it useful? Stay on top of the biggest Instagram marketing trends! From how to grow your Instagram following to new tools, latest developments, design and trends.

Find out more

How To Use YouTube and Instagram Video To Promote Events

What is it? An insightful overview on why and how to promote an event using YouTube and Instagram

Why is it useful? There are two powerhouse video channels that are undoubtedly the best places on the web to promote events: YouTube and Instagram. Find out how to best utilise these platforms to promote your event.

Find out more

Mailchimp

What is it? An excellent system for emailing professional-looking campaigns to your database.

Why is it useful? Reach your audience with style! If your database has fewer than 2000 contacts, you can use this resource for free.

Find out more

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