Aroha Tamihana 

Ngā Toi Māori


Aroha Tamihana 

  • Māori Visual Arts
  • Ngā Toi Māori
  • Graphic Design

Kia ora! Ko Aroha Tamihana tōku ingoa, he uri au nō Ngāti Ranginui me Ngāti Raukawa ki Te Kaokaoroa-o-Pātetere.

I am a Māori graphic designer passionate about promoting the Māori language and culture through unique designs, products and resources. I aim to help normalise the use of te reo Māori throughout Aotearoa using my background in graphic design and brush-lettering calligraphy.

I grew up overseas for the first decade of my life (born in the Philippines raised in Tajikistan). Upon our return to Aotearoa, I discovered that growing up separated from my Māori culture left me with many confronting emotions I had not had to deal with before – one being the ultimate shame attached to not speaking my own language. In 2015 I decided to do a one-year full immersion te reo Māori course with my pāpā, which was pivotal in my reclamation journey. Since then, I have been incredibly passionate about helping others on their own journey and making te reo Māori more accessible in everyday life.

There is a range of te reo Māori products available through my business Maimoa Creative (greeting cards, art prints, custom prints and more). I share content on my Instagram relating to the education of te reo Māori and empowering other indigenous people on their own reclamation journey. I am a self-taught brush calligrapher and enjoy creating unique custom typography pieces for customers that showcase their whakapapa (in the form of Pepeha prints) or kupu (words) close to their hearts.

As a designer, I take on a limited number of commission/collaboration projects a year that focus on promoting te reo / te ao Māori. A couple of notable projects I had the honour of being the graphic designer for was Kaupapa game by Kura Rēhia (a fun Māori board game for speakers and learners of te reo Māori), and a collaboration project with Konei called Kāri Māori (Māori inspired playing cards).

For custom hand-lettered print orders, click here.

For design projects, please email me at

For the upcoming intro to Brush Lettering workshops, click here.


2014: Bachelor of Media Arts, WINTEC

2015: Te Tohu Paetahi, University of Waikato

Links to mentioned design projects:

Kāri Māroi

Kura Rēhia


Interested in

  • Collaborations
  • Commissions
  • Open to creative opportunities


Yes, I provide brush lettering workshops with a strong focus on te reo Māori and creating unique pieces that celebrate our language and culture. Workshops have been on hold during COVID restrictions, but once they reopen class times and tickets will be available here:
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