About Shane

Shane Luskie is an interdisciplinary Creative Director, Brand Strategist, and Visual Artist whose career spans over three decades at the intersection of high-impact commercial design, digital innovation, and socially engaged contemporary art.

Known for a rare blend of rigorous strategic thinking and raw creative execution, Shane helps brands, agencies, and institutions translate complex concepts into powerful visual narratives. From driving large-scale retail marketing campaigns and crafting custom digital ecosystems to curating landmark cultural exhibitions, he brings a seasoned, solution-focused approach to every project. Whether building high-converting web platforms or engineering global visual advocacy campaigns, his work is consistently defined by innovation, cultural relevance, and meticulous execution.

Core Expertise & Capabilities

Creative Direction & Branding

• Brand & Marketing Strategy | Visual & Product Storytelling
• Campaign Development | Editorial, Layout & Typography
• Packaging, Retail Marketing & Large Format Signage Design

Digital & Web Ecosystems

• Squarespace 7.1 & Fluid Engine Custom Website Design
• Front-End Styling (Custom CSS & HTML) | Responsive Web Design
• UI/UX Principles | Conversion-Focused Design & Content Strategy
• SEO (Local Search, Keyword Research & Content Optimisation)
• Digital Ecosystem Management (Cloudflare, DNS, Domains, Google Workspace)

Multimedia Production

• Commercial, Studio & Product Photography (End-to-End Processing)
• Video Editing & Digital Content Production (After Effects)
• Motion Graphics, Kinetic Typography & Social Media Animation
• Digital Illustration & Vector Art Production

Leadership & Technical Workflow

• Project Coordination, Creative Brief Development & Workflow Management
• Print Production, Pre-Press Preparation & Supplier Liaison
• Stakeholder & Client Relationship Management
• Technical Toolkit: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Squarespace, Figma, Canva, Google Analytics.

Artistic Practice & Background

Educated at the Otago Polytechnic School of Art (Diploma of Fine Arts), Shane emerged during a formative era in Aotearoa’s contemporary art scene, establishing a practice rooted in identity politics, visual advocacy, and community dialogue. His early career was marked by pioneering queer curatorial and exhibition-making initiatives, including coordinating the landmark I AM / KO AHAU: Lesbian and Gay Identity in Art at the Dunedin Public Art Gallery (1992) and curating the Lesbian and Gay Pride Week Exhibition at Solutions Gallery (1993).

His work has been exhibited widely across New Zealand (Hero Art Exhibition, Southern Man Exhibition, Not A Painting) and gained international acclaim through his inclusion in Graphic Advocacy: International Posters for the Digital Age. Curated by Elizabeth Resnick, this major traveling exhibition toured prestigious United States institutions, including the Pratt Institute (New York) and the Massachusetts College of Art and Design (Boston), cementing Shane’s reputation within the global sphere of socially engaged design and visual activism.

Today, based in the Bay of Plenty, his interdisciplinary practice seamlessly bridges the worlds of fine art and commercial design—utilising visual communication as a powerful tool for cultural expression, business growth, and social impact.